Services
Services
Senior marketing expertise applied to your most important challenges.
Drawing on more than 20 years leading brand, marketing, and commercial strategy across tourism, professional services, and financial services.
How I can help
Brand Strategy and Positioning
Define or redefine what your brand stands for. I lead stakeholder workshops, audience research synthesis, and the development of a positioning platform your team can actually use — from brand narrative through to messaging hierarchy and tonal identity.
Marketing Strategy
Annual marketing plans, channel mix recommendations, and investment prioritisation grounded in business objectives rather than marketing metrics alone. Suitable for new CMOs, boards seeking strategic assurance, or organisations entering new markets.
Integrated Campaign Leadership
From brief development through agency governance to post-campaign evaluation. I have led major destination and national B2B campaigns across broadcast, digital, social, PR, and partnership channels — and I know what good execution looks like.
Fractional Marketing Leadership
Senior marketing leadership for organisations that need an experienced CMO or Head of Marketing without full-time headcount. Ideal for organisations in transition, scaling businesses, or those preparing for a permanent hire.
AI in Marketing Advisory
A structured, senior-led assessment of where AI can lift productivity, quality, or insight in your marketing function — with a practical adoption roadmap and the governance guardrails needed to manage brand and compliance risk. Informed by my advisory role at the Australian Centre for AI in Marketing.
Team Capability Development
Workshops and coaching for marketing teams on brand thinking, strategic planning, and modern campaign disciplines. Delivered in-house or as facilitated offsite sessions, with a focus on building lasting capability rather than one-off training.
Every engagement includes
- A clear scope of work agreed before any work begins
- Direct access to Kathryn throughout — not a junior account manager
- Structured progress checkpoints so nothing sits in a drawer
- Practical outputs your team can own and act on immediately
- Post-engagement debrief and agreed success measures
What types of organisations do you typically work with?
I work across the private and public sectors — my background spans a major NSW government destination brand, a global professional services firm, and several financial services organisations. The common thread is that the people I work with are serious about getting the brand and marketing strategy right.
Do you work with organisations outside Sydney?
Yes. I work with clients across Australia and for select engagements internationally. Much senior advisory work can be conducted remotely with periodic in-person sessions scheduled as needed.
How do engagements typically begin?
With a straightforward conversation about your situation and what you need. I will tell you honestly whether I can help — and if your challenge is better suited to a different kind of specialist, I will say so.
Can you work alongside an existing internal marketing team?
Yes — in fact that is often the most effective structure. I am comfortable operating as a senior resource that complements and uplifts an existing team rather than replacing it.
Not sure which service fits?
Send me a brief description of your situation. I will tell you honestly whether I am the right fit — and if not, I will point you in a useful direction.
Start the conversation