Case Studies

SAMPLE

Sample case studies

These are illustrative placeholders showing how this section looks — Demetri will replace them with his own real case studies.

SAMPLE — Regulatory disclosure and reputation protection: financial services

A mid-tier financial services organisation received notice of a formal regulatory inquiry expected to attract media attention. The board had no established protocol for stakeholder disclosure and needed structured guidance immediately. A brand counsel was engaged within 24 hours. Over the first 48 hours, the team developed a tiered disclosure sequence — regulators, major clients, staff, then media holding lines if required — and prepared a board briefing paper. Messaging was calibrated separately for each audience. The investigation resolved over several months. No sustained front-page coverage resulted. The board subsequently commissioned a full crisis preparedness review and playbook. [SAMPLE — illustrative only. Not a real client engagement.]

SAMPLE — Brand consolidation following a professional services merger

Following the merger of two established professional services firms, leadership faced competing internal loyalties, client uncertainty about the combined entity, and a market perception problem: neither legacy brand was clearly differentiated. A six-month brand strategy engagement covered positioning, brand architecture, visual identity direction, and internal launch. Alignment sessions were run with both leadership teams; an external agency brief and selection process was managed end-to-end. The consolidated brand launched on schedule. An internal sentiment survey three months post-launch showed strong staff identification with the new identity, and several major client relationships considered at risk were retained through the transition. [SAMPLE — illustrative only. Not a real client engagement.]

SAMPLE — Issues management: executive departure at a listed company

The board of a listed company needed to communicate the sudden departure of a senior executive in a way that was legally defensible, transparent where possible, and protective of ongoing regulatory relationships. Counsel covered drafting of the market announcement, a media holding line, and an internal all-staff communication. The Chair and acting CEO were prepared for media enquiries and investor calls. Advice was also provided on sequencing and timing of disclosure to avoid amplifying speculation. The announcement attracted minimal sustained media interest and no regulatory inquiry followed. [SAMPLE — illustrative only. Not a real client engagement.]