Services
What Demetri does
Brand counsel for organisations that cannot afford to get it wrong.
From long-range brand strategy to high-pressure crisis response, engagements are hands-on, direct, and built around your specific situation — not a generic framework.
Core Service Areas
Brand Strategy
Positioning, architecture and identity work for organisations at a strategic inflection point — growth, merger, competitive disruption, or a brand that has drifted from its purpose. Grounded in Demetri's postgraduate research and his practical experience advising executives and boards.
Reputation Management
Proactive and reactive counsel to protect and restore organisational reputation. Includes stakeholder mapping, narrative development, media strategy, and board-level briefings — drawing on deep expertise in how Australian stakeholders, media and regulators respond.
Crisis Communications
Immediate, structured support when an issue threatens to become a crisis. Demetri's postgraduate specialisation in litigation crisis management means he understands how legal, regulatory and reputational risks interact — and how to sequence disclosure across each audience.
Corporate Communications Audit and Overhaul
Assessment and improvement of how your organisation communicates externally — media relations, stakeholder reporting, executive voice, and investor messaging. Identifies gaps before they become problems.
Executive and Spokesperson Preparation
Practical preparation for media appearances, regulatory hearings, analyst briefings, and high-stakes internal presentations. Draws on Demetri's experience as a speaker at national and international conferences and his years as a university academic.
Issues and Crisis Preparedness
Scenario planning and crisis protocol development before issues emerge. Includes playbook creation, team preparation and facilitated crisis simulations. The goal: your organisation knows exactly what to do before it needs to.
What every engagement includes
- Direct access to Demetri — not a junior account team
- Rapid onboarding; no lengthy discovery phase before counsel begins
- Situation assessment and written counsel within agreed timeframes
- Board and executive-ready briefing materials
- Coordination with legal, HR, investor relations and external agencies as needed
- Discreet handling of sensitive matters as standard
Who this is suited for
1Up Communications operates as brand counsel to mid-tier and large Australian organisations. Typical clients include CEOs, boards and senior executive teams — organisations with established reputations that need protecting, rebuilding or actively growing. Engagements are available as retainers, fixed-scope projects, or on-call advisory arrangements.
Discuss your situation
Initial conversations are confidential. Demetri accepts a limited number of new clients.
Enquire now