Case Studies

SAMPLE

Sample case studies

Illustrative examples showing how this section works — Kristie will replace these with her own real case studies.

These are illustrative placeholders showing how this section looks — Kristie will replace them with her own real case studies.

Sample: Redesigning a stalled loyalty program — national retail brand

SAMPLE / ILLUSTRATIVE ONLY A national retailer with a large loyalty membership base was seeing declining active member rates and flat repeat-purchase frequency despite ongoing investment. The program had grown organically over many years without a coherent commercial rationale beneath it. The engagement involved a full program audit covering member economics, earn-and-burn mechanics, partner relationships and the member communications calendar. Three structural issues driving disengagement were identified and addressed through a redesigned tiering model, renegotiated partner arrangements and a lifecycle-triggered communications approach. Over the following year, active member rates improved and the program shifted from a cost centre toward a net contributor to gross margin. (This is a generic, illustrative scenario — not a specific client result attributed to Kristie Atkins.)

Sample: Churn reduction for a subscription media business

SAMPLE / ILLUSTRATIVE ONLY A subscription media business was losing subscribers at a rate that outpaced acquisition. Tactical interventions — discount offers, win-back campaigns — had not produced sustained improvement. A diagnostic review of the full subscriber lifecycle found the root cause was a mismatch between what was promised at acquisition and what new subscribers experienced in their first weeks. A structured onboarding program was designed and high-engagement content was surfaced earlier in the customer journey. Churn in the critical early window dropped materially within two quarters, improving subscriber lifetime value and reducing pressure on the acquisition budget. (This is a generic, illustrative scenario — not a specific client result attributed to Kristie Atkins.)

Sample: Acquisition program for a hospitality group

SAMPLE / ILLUSTRATIVE ONLY A hospitality group wanted to convert casual visitors into repeat customers and build a permission-based database for ongoing marketing. They had no existing loyalty infrastructure and limited internal capability to design and operate a program. A lightweight acquisition and retention program was designed using gift card mechanics and a simple earn-and-reward structure. The program was built to be cost-effective, easy to operate at venue level and integrated with the group's existing point-of-sale system. Within six months, the group had established a growing member database and a measurable uplift in repeat visit frequency among enrolled members. (This is a generic, illustrative scenario — not a specific client result attributed to Kristie Atkins.)