Services
What Kristie offers
Strategy, structure and execution for loyalty-led growth.
Drawing on decades of commercial leadership and the agency expertise of Wink, Kristie works with brand and marketing leaders at the point where customer strategy meets business reality — across loyalty, retention, acquisition and commercial growth.
View sample workCore service areas
Loyalty Program Design and Strategy
End-to-end design or redesign of loyalty programs: mechanics, tiering, partner ecosystems and the commercial model underneath it all. Grounded in customer economics and built to generate measurable retention outcomes.
Customer Acquisition Programs
Targeted programs and campaigns to attract and convert new customers — spanning promotions, cashback initiatives, gift card schemes and referral mechanics integrated into a broader commercial strategy.
Retention and Churn Reduction
Diagnostic review of your customer lifecycle to identify where and why you are losing customers. Prioritised interventions across product, communications and experience to improve lifetime value.
Brand-Led Commercial Growth
Connecting brand positioning to revenue outcomes. Advisory support for leadership teams articulating their brand's role in customer choice and building the marketing architecture to activate it commercially.
Marketing Leadership Advisory
Senior advisory and fractional leadership engagements for growth-stage businesses and organisations navigating transformation — bringing board-level marketing perspective to the commercial table.
Workshops and Team Capability
Structured sessions on loyalty fundamentals, customer economics and retention strategy. Tailored for marketing teams, leadership groups and industry associations — practical, frameworks-based and immediately applicable.
Who Kristie works with
Kristie works with businesses at different stages and across industries — from established brands looking to evolve a mature loyalty program, to growing organisations building customer retention capability for the first time. Her agency Wink has particular depth in retail, financial services, media, payments, hospitality and entertainment. Engagements range from focused strategy projects through to ongoing advisory relationships. She also speaks and presents for tertiary education providers, professional associations and corporate learning programs.
A typical engagement includes
- Discovery session and stakeholder conversations to understand the commercial context
- Current-state review of loyalty, retention or acquisition activity
- Market and competitive landscape assessment
- Written strategy with clearly prioritised recommendations
- Implementation roadmap with ownership and sequencing guidance
- Follow-up review to assess progress and adapt the plan
Not sure which service fits your situation?
Send a brief note about your challenge and Kristie will suggest the most appropriate starting point.
Start the conversation