About

CPM · NSW State Chair, Australian Marketing Institute

Brand storytelling that solves real business challenges.

Zeina Khodr is the founder of Paper + Spark — a Sydney-based creative marketing and communications agency built on one belief: every business challenge has a story at its heart. Find the story and you find the solution.

Work with Zeina

From newsroom to agency founder

Zeina's career began in journalism — first as a community radio DJ in Western Sydney, then as a paid journalist at ABC Radio covering news. That training in audience-first thinking, and in making people care about a story, became the foundation for everything that followed. She moved through the dot-com boom in multimedia and creative roles, rose to run the newsroom and commercial operations at Australia's largest B2B publisher, then spent four years at J. Walter Thompson establishing Colloquial — an agency helping brands adopt audience-first, social-first marketing strategies. In 2018 she founded Paper + Spark, a people-first creative agency based in Barangaroo, Sydney. The agency has grown to serve clients across Australia, New Zealand, Asia and the UK, with offices in Sydney, Brisbane, Melbourne, Perth, London and Vancouver. It has served more than 70 clients, with many as long-term partners. Along the way, Zeina has become a recognised voice in the Australian marketing profession: as NSW State Chair of the Australian Marketing Institute, as a guest lecturer in Advertising and Digital Media, as creator of the AMI Content Marketing Masterclass, and as an Expert in Residence for Innovation NSW.