Services
What Zeina offers
Creative marketing and communications, built on story.
Paper + Spark combines strategic creativity with data-driven thinking to craft campaigns and communications that connect brands to the audiences that matter — across health, finance, technology and utilities.
Core services
Brand Storytelling
Uncover the narrative at the heart of your brand — your origin, your difference, your promise. Delivered as a story platform, messaging house or brand narrative document your whole team can use to communicate consistently.
Branding & Positioning
Brand strategy, value proposition development and messaging architecture. Whether you are launching, repositioning or preparing for a capital raise, Zeina helps you stand for something clear and compelling.
Digital PR
Media relations, thought-leadership placement and credibility-building campaigns. Zeina's journalism background means she understands what editors want — and pitches stories they actually run.
Content Marketing
Strategy, creation and distribution of content that educates your audience and shortens the sales cycle. From pillar articles and whitepapers to social programmes and email nurture sequences.
Communications Strategy
Integrated communications planning aligned to business milestones — product launches, market entries, funding announcements or stakeholder engagement campaigns.
Executive Thought Leadership
Position your founders and leadership team as the go-to voices in your sector. Content programmes, media coaching, speaking submissions and LinkedIn strategy.
How Zeina works
Every engagement starts with understanding the real business challenge — not the brief — and works backwards to the communications strategy that will actually move the needle. Zeina works on project or retainer bases. Projects suit defined deliverables: a brand story platform, a campaign strategy, a media launch. Retainers suit ongoing content, PR and communications support where consistency compounds results over time. Paper + Spark is a remote-first agency with no gender pay gap and a majority-female workforce — a deliberate reflection of the values Zeina has built into the business from day one.
What every engagement includes
- Discovery session to map business goals to communications outcomes
- Audience research and competitive landscape review
- Clear scope, milestones and success metrics agreed upfront
- Direct access to senior expertise — not handed off to a junior team
- Collaboration-first process with transparent progress at every stage
- End-of-engagement debrief with documented learnings for your team
Not sure which service fits?
Book a no-obligation conversation and Zeina will help you work out where to focus first.
Start the conversation